NEWSPAPER RATINGS: THE TOP SPOT RATING IS ALWAYS 78 IN THE DAILY MAIL
by MEL JENKINS
(WALES)
WHY IS IT THAT THE TOP SPOT RATING IS ALWAYS 78 IN THE DAILY MAIL.
IN THE DAILY MIRROR THE SPOT FORM RATING COULD BE FROM 50 TO 130.
WHY IS THIS DIFFERENT RATING ALLOWED
Answer: According to David August, racing editor of the Daily Mail, the Formcast top-rating has always been 78.
This is just a figure that has been in existence since 1957 and is in fact a registered trademark.
It has no other significance than that.
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