The Racing Post have recently released an assessment and comparison of the leading online Bookmakers. I have produced a summary of their recommendations:

The comparison of the best online bookmakers for horse racing betting in 2024 reveals distinctive features and strengths among each platform:

1. bet365: - Offers solid odds on horse racing. - Holds its prices for longer periods, even against other major competitors. - Matches prices of several other bookmakers on ITV races. - May not always offer the best each-way terms but provides extra places frequently.

2. Betfair: - Industry-leading bookmaker with a dominant betting exchange. - Betfair Exchange typically offers better odds, especially near race time. - Allows users to back and lay bets, offering more strategic options. 3. Betfred: - Ideal for multiple bets like Lucky 15s. - Competitive prices on horse racing. 4. Coral: - Focuses on trading, ensuring longer entertainment for punters. - Joint best-in-class for best odds guaranteed. 5. Ladbrokes: - Established and respected, known for bet boosts. - Merges prices with Coral, but offers unique promotions.

6. Paddy Power: - Strong marketing presence. - Offers early prices and decent each-way terms. 7. Sky Bet: - Offers industry-leading each-way terms, often providing more places. - Focuses on major betting races and short-term ante-post markets.

8. Tote: - Specializes in pool betting with a Tote guarantee on starting prices. - Offers Placepot and exotic markets, including French racing. 9. Unibet: - Extensive ante-post markets and unique race pricing. - Solid bet boosts and competitive offerings. 10. William Hill: - Quickly prices up races ahead of competitors. - Second only to Sky Bet for enhanced each-way terms. - Offers daily bet boosts.

Factors to consider when choosing a bookmaker include: - Competitive pricing. - Offers tailored to your betting style, such as enhanced place terms for each-way punters or bet boosts. - Ante-post options and best odds guaranteed policies. - Security of personal information. - Beware of bookmaker restrictions, which can limit stakes or close accounts based on profitability.

In conclusion, while the choice of the best bookmaker ultimately depends on personal preferences and betting strategies, having multiple accounts with major firms is advisable for accessing the best prices and offers.

regards Chris